Saturday, May 23, 2020
BUSINESS TO CONSUMER MODEL: A POSITIVE IMPACT OF ONLINE BUSINESS ON THE MARKETING AND OPERATION OF SALES IN THE CLOTHING INDUSTRY. RESEARCH PAPER BY TEMITOPE SHAKIRAT ODULAJA ISAS 610 SESSION 9043 UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE.Ã¢â¬ ¦show more contentÃ¢â¬ ¦The Online business can be classified into three categories; selling goods; providing services and distributing content. The category of selling goods is the evolution of the mail order business. Category Ã¢â¬Å"consists of ticket purchases and hotel reservation while category 3 involves the distribution of video and music content. Selling clothing online is a category 1 business. (Kobayashi, M. 2007).Clothing industry became the second largest online product category. The internetÃ¢â¬â¢s impact on the fashion industry is revolutionary; the internet has changed the fashion business 3 structure from its very roots through online sales. Online clothing retailers in the USA and Europe (e.g. J.C Penney and Next) have increased profitability by giving consumers access to interactive try-on sessions such as Ã¢â¬Å"the virtual dressing roomÃ¢â¬ , Ã¢â ¬Å"digital supply chainÃ¢â¬ and Ã¢â¬Å"online fit predictionÃ¢â¬ .(Abend, 2001;Direct marketing, 2001).The recent transition of clothing manufacturers into direct web selling, as well as the continuing incursion of traditional retailers into the online channel, has fuelled the clothing industry growth. With increasing online clothing retailing, researchers have studied important attributes towards online shopping. For clothing products, researcher (Kumz.1997) reported that onlineShow MoreRelatedMarketing Strategy Athletics Supreme Case Essay1204 Words Ã |Ã 5 Pages Marketing Strategy Athletics Supreme Teresa A. Cochran, RN BSN NE-BC Columbia Southern University Advanced Marketing MBA 5501 Executive Summary According to Nickols (2016), a strategy affects the direction of an organization which facilitates the establishment of the working environment in future. The enclosed marketing plan is being developed to demonstrate a strategic plan for Athletics Supreme, an established company who seeks to develop a new product line. Athletics Supreme is a seasonedRead MoreHow Asos Has Changed The Business Model3212 Words Ã |Ã 13 Pagescommissioned to examine how ASOS has greatly uses their strategic business plan and integrated with the E-commerce to create sales miracle in the fashion industry. E-commerce has brought an enormous impact to the traditional business activities, it highlights the sign is to increase trade opportunities, reduce trade cost, simplify the trade process, improve the trade efficiency. E-commerce has significantly changed the business model. Lead to the transformation of economic structure. In developed countriesRead MoreCeecee Case Study Analysis9518 Words Ã |Ã 39 PagesCeeCee Case Study Analysis School of Business Humanities Institute of Technology Blanchardstown Dublin 15 Bachelor of Business Studies Strategic Marketing Management 04/03/2011 1. INTIAL OBSERVATIONS * Fashion Industry * The fashion retail industry has grown rapidly. It is reported in the case study that sales revenue in the European clothing market has increased by almost 20% over the last decade. * There has been substantial price deflation caused by the increasing marketRead MoreInnovation : Produce Environmental Friendly Corporate Gift1345 Words Ã |Ã 6 Pageset al 1994) or accidentally discovered. Conceptual entrepreneur models of opportunity recognition processes have been developed by many researchers: Bhave, 1994; Hills et al, 2004; Singha Gibbs, 2013; Ozgen, 2003; Chandler et al, 2002; Ardichvili, 2003. To explain my opportunity recognition I will follow Ardichvili model. Our company will provide variety of corporate gifts and promotional items to local business and industries in Gauteng. Our vision: Produce environmental friendly corporateRead MoreValue Chain Analysis And Analysis1589 Words Ã |Ã 7 Pagesstated that a value chain is a useful tool in conceptualizing the varying activities that are required to offer the final product or service to the consumer. The value chain model reveals the manner in which a good or service gain value as the product mo ves along the way of designing, manufacturing, marketing, providing the final good or service to the consumer. Bett, Bett, Peters, Kahi, and Bokelmann (2012) stated that value chain analysis depicts the specific arrangement and constitution of activitiesRead MoreZara vs. Uniqlo Essay6859 Words Ã |Ã 28 PagesÃ Clothing Industry Ã Ã ZARA vs. UNIQLO Team Ã J: Ã Bingbing Ã Ge Ã Lei Ã Du Ã Sophia Ã Maduka Ã Salman Ã Syed Ã Azim Ã Thanadol Ã Boonyaviwat Ã Tanya Ã Goel Ã 1 Ã Ã Ã Index Content Page Number Executive SummaryÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦... 4 IntroductionÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 5 Industry AnalysisÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦5 Competitive EnvironmentÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.5 Strategic GroupsÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Read MoreChallenges Facing Fashion Industry in Ghana6592 Words Ã |Ã 27 Page sCHAPTER ONE BACKGROUND TO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the worldÃ¢â¬â¢s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot beRead MoreA Short Note On Marketing And International Consumer1710 Words Ã |Ã 7 Pages Assignment Proposal MKX5955 Ã¢â¬â Marketing and International Consumer 18 August 2016 Prepared BY Anmol Sharma Ã¢â¬â 27160548 Lecturer Kimble Montagu and Paul Cooper Word Count: 1529 words (Excluding Headings, Table data and References) Table of Contents Introduction 1 Industry Background 2 Country and Market 3 Internal Analysis 4 Strengths 4 Weaknesses 4 External Analysis 6 Opportunity 6 Threat 6 References 8 Appendix 10 Introduction Ralph Lauren is an American publicly trading companyRead MoreChallenges Facing Fashion Industry in Ghana6584 Words Ã |Ã 27 PagesCHAPTER ONE BACKGROUND TO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the worldÃ¢â¬â¢s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot beRead MoreAbercrombie and Fitch: International expansion external and internal analysis5106 Words Ã |Ã 21 PagesName Here Business Mgmt Name Here Date Here Executive Summary This case study was identified to examine why international sales volume of Abercrombie and Fitch have increased over the past three years and to recommend further international expansion to increase sales volume. The research draws attention to the fact that in 2009, the US stores generated 81.2% of Abercrombie and FitchÃ¢â¬â¢s net sales. The shares of international stores and direct-to-consumer net sales were very small in
Tuesday, May 12, 2020
In many societies and cultures murder is listed among the most serious crimes. For this reason, individuals, provided they are not mentally disturbed, are believed to have some kind of motivation when they decide to take other peopleÃ¢â¬â¢s lives. Very often those motivations include the desire to prove oneÃ¢â¬â¢s importance or beliefs. In this view Misfit, the character of Flannery OÃ¢â¬â¢ConnorÃ¢â¬â¢s short story Ã¢â¬Å"A Good Man Is Hard to FindÃ¢â¬ , is the example of the murderer who sees himself as a wronged man. Even thought little information about the criminalÃ¢â¬â¢s past is given in the story, it can be inferred that MisfitÃ¢â¬â¢s motivation to kill is his wish to prove his point to society, try to find his place in life and answer the questions religion poses. OnÃ¢â¬ ¦show more contentÃ¢â¬ ¦In this view, the victims would just make a transition to eternity, they would not be deprived of their precious lives. If Misfit admitted that raising the dead never occurred, it would mean that human life is meaningless and unimportant, so the motivation for the murders would be the pleasure they give him. In a way, the main motivation to commit murders is MisfitÃ¢â¬â¢s attempt to define himself in the world. The desire to prove oneÃ¢â¬â¢s significance and importance becomes the motivation of the executioners, namely Jeremiah Donovan, in Guest of the Nation. From the beginning of the short story Donovan sees his role with the prisoners as a position of authority; he Ã¢â¬Å"supervisesÃ¢â¬ and Ã¢â¬Å"watchesÃ¢â¬ their games, Ã¢â¬Å"shoutsÃ¢â¬ when he gets excited (OÃ¢â¬â¢Connor 52). On other occasions Donovan is hardly looked at, he is slow, clumsy and insignificant, both his fellows and captive soldiers make fun of his accent. But as soon as the idea of murder enters his mind, Donovan begins to undergo a change. Donovan no longer just mumbles, but starts speaking in a tone of authority as the narrator accounts he Ã¢â¬Å"didnÃ¢â¬â¢t like the tone he (Donovan) took with meÃ¢â¬ (OÃ¢â¬â¢Connor 54). Donovan lets himself believe that the motivation for execution is his duty, he has no choice but shoot the prisoners as a reprisal. The narrator is slightly skeptical of such mot ivation even though he shares it as he points out: Ã¢â¬Å"(Donovan) begins on the usual rigmarole aboutShow MoreRelatedMotivation : Motivation And Motivation1216 Words Ã |Ã 5 PagesOverall, motivation is, Ã¢â¬Å"the general desire or willingness of someone to do somethingÃ¢â¬ (Oxford Dictionaries). For me, motivation plays a significant role in accomplishing goals, working harder, and being successful. Internal and external forces also have a powerful impact on my motivation. I discovered that my motivation stems from both internal and external forces equally. However, sometimes motivation is lacking when doing something unpleasant or undesirable, such as writing an essay. ThankfullyRead MoreMotivation : Motivation And Motivation1341 Words Ã |Ã 6 PagesMotivation Motivation is, according to the text, Ã¢â¬Å"A set of energetic forces that originate within and outside an employee that initiates work-related effort and determines its direction, intensity and persistence.Ã¢â¬ (Colquitt) When one hears the word Ã¢â¬Å"motivationÃ¢â¬ , one automatically thinks of an individualÃ¢â¬â¢s reasoning behind a certain task or performance. In terms of job motivation, it is what pushes or encourages a person to not only perform the work tasks, but to also be successful in the positionRead MoreMotivation : Motivation And Motivation Essay1070 Words Ã |Ã 5 Pages4) Motivation Motivation is an important concept in modern psychology. It is not possible to understand, explain or predict human behavior without some knowledge of motivation. Motivation is the effective methods that relate to an individual s intensity, route and determination of effort towards the achievement of goals. Motivation is the process of producing and maintaining goal-directed behavior. Motivation is a psychological process through which unsatisfied wants or needs leads to drivesRead MoreMotivation : Motivation And Motivation1048 Words Ã |Ã 5 Pages Motivation to work Jesus Guzman Psych 301 One topic of I-O Psychology that I found most interesting is motivation to work. The exploration of what it takes to push someone forward to follow certain company standards or rules and fulfilling a responsibility of behaving a certain way to help it succeed. I specifically want to explore the relationship between rewards and motivation. A few studies caught my attention; one was an exploration of a relationship between money attitudes and MaslowÃ¢â¬â¢s hierarchyRead MoreMotivation : Motivation And Motivation2425 Words Ã |Ã 10 PagesIntroduction Motivation is the number one driving force behind anything and everything an individual does each day. Ã¢â¬Å"Motivation is the desire to do the best possible job or to exert the maximum effort to perform an assigned task. Motivation energizes, directs, and sustains human behavior directed towards a goal.Ã¢â¬ (Honor, 2009). Motivation can determine the outcome of projects, goals, and can set limits on what an individual can obtain or what they believe they can obtain. Motivation often is theRead MoreMotivation, Motivation And Intrinsic Motivation951 Words Ã |Ã 4 Pagesresearching on how motivation works in our brain, we cannot make a conclusion about the truth of the motivation in the past century. Luckily, Daniel Pink announces his latest results, Ã¢â¬Å"The Puzzle of MotivationÃ¢â¬ , on TED in 2009, which gives us a brand new idea about our motivation and how we could improve us by learning his method. In this essay, I will illustrates the main point of Daniel Pink, the ev idence given in his speech, also the benefits I get from his idea which increase my self-motivation and helpsRead MoreMotivation Theory : Motivation And Motivation846 Words Ã |Ã 4 PagesProfessor Jones Psychology April 28 2016 Motivation Theories Having motivation to do something is very important. Motivation plays a huge roll in everyoneÃ¢â¬â¢s life, even If someone has very little motivation. There are several types of motivation such as Instinct and drive motivation. These two motivations are quite similar, but different at the same time. I will compare and contrast both of these types of motivation and what I think about them. These motivations are very important to your life and canRead MoreMotivation, Motivation And Intrinsic Motivation1629 Words Ã |Ã 7 PagesIntroduction There are certain theories that works in the business organization at both practical and theoretical levels and one of such theories is motivation. The term motivation has been defined, discussed and has been dealt with a number of times as in accordance with the changing dynamics of the business organizations. Richard M. Ryan and Edward L. Deci defines a person to be motivated if, a person is moved to do something. (2000). Thereby it simply means that the one who is not energized orRead MoreMotivation Theories Of Motivation And Motivation Essay1020 Words Ã |Ã 5 Pages Overview of Presentation What is motivation? Cognitive theories of Motivation Forms of Motivation Motivation Theories Profile of Motivational Problems How to Motivate Students What is Motivation? Many different theorists have tried to define what is meant by motiviation. Urdan and Schoenfelder (2006) defined Motivation as follows: Ã¢â¬Å"Motivation is a complex part of human psychology and behavior that influences how individuals choose to invest their time, how much energy they exert in any givenRead MoreMotivation Theories And Motivation Of Employee Motivation Essay1517 Words Ã |Ã 7 Pagescontrol and some that are not. Employee motivation is something that can directly affect an organizations production. It is no secret that un-motivated employees equates to un-productive workers, but how can we combat this? In order to better understand this concept we will look at the definition of employee motivation, some of the motivation theories and some motivation techniques that could be useful in our organizations. What is employee motivation? Motivation is a word used quite often in many different
Wednesday, May 6, 2020
string(97) " hand could produce in an hourÃ¢â¬â¢s time thus came the end of human rollers in the late 1800Ã¢â¬â¢s\." Matt Henderson Dr. Hilbert The Cigarette Century March 23, 2009 The Cigarette Century Book Review The Cigarette Century, the undisputed rise and dramatic decline of cigarette consumption in the United States. There are powerful cultural values that account for the resilience of the cigarette and the all the drama that comes along with it. We will write a custom essay sample on Slavery by Another Name or any similar topic only for you Order Now The once ever popular and more noticeable behavior smoking had as we have seen it progress and sometimes decline has eventually become a marginalized and often stigmatized practice. The modern cigarette, was born in the late 19th century in the U.S, but for the longest time remained the industryÃ¢â¬â¢s neglected and undersold user placing 2nd under chewing tobacco and pipe tobacco. The rise of the cigarette simply changed the American Culture, burning through the nations industry, government, and obviously the science and health organizations as well. Cigarettes has more than fifty illnesses and twenty causes of death associated with it. ItÃ¢â¬â¢s absolutely insane to think at one point America saw smoking as glamorous or even a symbol of elegance, devastating millions of people with the effects of smoking and the cancers it holds as well.During World War I and World War II, cigarettes were rationed to soldiers. In some countries as well as the U. S, made cigarettes a state monopoly, which the Unites states determines certain cigarette taxes and where tobacco for the cigarette is considered an essential product which tends to get the least taxed. In this case, the government says that tobacco for the cigarette is a necessity because so many people buy them and essentially helps America grow stronger and in a lot of cases weaker along with the cigarette. Giant pieces of culture, science, politics, law and global spread of the cigarette doesnÃ¢â¬â¢t even pause to analyze the paradox of smoking that ultimately turns into your death. Smokers in America are ambushed with a wide variety of overwhelming tobacco advertising; cultural aesthetics, peer pressure, the ever addicting nicotine, and turning to the youth urging for rebellion against the normalityÃ¢â¬â¢s of society. The boom in smoking after World War I was recognized as well seen as a relaxant in order to combat the scalding stress of trench warfare.The cigarette dawned with the age and support from substantial manufacturing advances in technology and marketing strategies, which was further moved along by dramatic shifts in American culture and social norms following the end of World War I. The cigarette and tobacco industry engulfed the entire nation in a single heartbeat. In the early 1900Ã¢â¬â¢s, cigs accounted an astonishing 5% of all domestic tobacco that is until the ne ar midcentury and the outbreak of the second World War nearly half of all adults smoked and even more for the enlisted men and women of the armed forces.All of a sudden cigarettes were everywhere with ashtrays littering every room: offices, clubs, and practically every American home as well. As Brandt describes that the tobacco companies were the rotten eggs from the start, they began to exploit and expand their product to the waiting hands of Americans. No health hazards of smoking were ever proven so it just seemed to add to the fact that smoking was ok and were readily available to all who wished to purchase them.However the cigarette and its mothering tobacco companies took a devastating blow after World War II when the connection was made between smoking and lung cancer. Being faced with crushing news the tobacco industry constructed a formidable defense not denying the health risks of smoking, but illustrated another side to the story stating pleasurable affects and other broad statements that people were skeptical about. Brandt also writes that his book, Ã¢â¬Å"The Cigarette CenturyÃ¢â¬ breaks out into a meticulous record of numerous courtroom clashes that basically defined the life of a cigarette and its place in American society.However these infamous trials have yet to cripple the industry as Brandt and many others had hoped to happen, but they have delivered mortal wounds more effectively in the beginning which brought upon years of documentation on the industries personal outlook on health concerns. Brandt Quotes Ã¢â¬Å"Create an even Bigger Monster (AIDS) that has made every transaction since then feel like a deal with the devil, on top of a dance of death. Ã¢â¬ He also concludes that cigarette tobacco is cancer causing and promoting, extremely poisonous, and unfortunately stimulating, pleasurable and lavorful. No other domestic or imported has even come close to being so heavily promoted or so deeply interlocked with the American consciousness. Also the invention of mass marketing ultimately lead to cigs being presented in advertising and film having deep ties and connections with fame and sex appeal. Even more surprising is that this product, cigarette tobacco has endured more scrutiny and criticism than any other product in the world. New medical research and pure knowledge of tobacco has also shaped the evolution and creation of modern medicine as well.In a last ditch effort Brandt tells the audience that these tobacco companies are trying to delay and disrupt these studies that could potentially destroy the cigarette industry. But even as American culture has begun to show dominance and declined consumption cigarettes look to e xpand into new global markets. Before the cigarette thee was tobacco. Having being domesticated by early Native Americans tobacco and its many products would remain a foundation in our nationÃ¢â¬â¢s economy. Tobacco played a central role in behaviors, rituals, and social activities of the modern American.James Duke almost single handedly invented the modern day cigarette. U. S manufactures deployed hundreds of cig rollers in an effort to increase the demand; however there were many attempts to replace these workers with machines; however the machines proved no match against the speed and precision of the human hand. Although the breakthrough came when James Bonsack introduced a rolling machine that could produce 200 cigs per minute basically as much as a human hand could produce in an hourÃ¢â¬â¢s time thus came the end of human rollers in the late 1800Ã¢â¬â¢s. You read "Slavery by Another Name" in category "Papers" It would be almost 2 decades later that the tobacco companies and congress would collide under the violation of the Sherman Act with basically sets limits on cartels and monopolies which fall under the antitrust laws. These laws created by congress established free trade amongst companies, banning anti-competitive practices that tend to lead to such a dominant position, and supervising the mergers and acquisitions of large corporations. In May 1911, The American Tobacco Company was found guilty of violating the Sherman antitrust act and was ordered to dissolve.More court cases would present themselves under violation of the Sherman antitrust act as key elements of cigarette consumption had been clearly established. Many of these attributes went hand in hand with the increasing aggressiveness of the promotion of youth. The cigarettes dangerously addictive ingredients assured that once people became a smoker, youÃ¢â¬â¢d most likely remain a smoker. Duke never realized that cigarette would dominate the tobacco industry for decades to come as others thought it was just another fad in tobaccoÃ¢â¬â¢s long history. What he failed to realize was that this product, which he had done so much to invent would be a stepping stone of its modern development. Economic success and its material trappings of the cigarette invited moral failure. As the growing popularity of the cigarette threatened to shatter aspects of these threatened values, their guardians, the antitobacco movement would mount a defense against this upcoming threat. Brandt, states that itÃ¢â¬â¢s a fight to free our beloved nation from a form of mental slavery.In Los Angeles people that believed in the antitobacco movement were drawn into its cause and decided to seek treatment for their tobacco addictions thus changing American culture and promoting the idea of self-awareness of an individualÃ¢â¬â¢s health. Although in New York petitioned to repeal a law that had banned cigarettes on the rear bumpers of their cars in which tobacco companies supported. This very act of more public space marked a critical attribute to the rise of the cigarette. The use of cigarettes in the military became the frontlines of this epic battleground.The cigarette to un-enlisted men seemed to project an image of military decorum as they were soon quick to enlist, however the military recommended that enlistees under the age of 21 be prohibited from smoking which rapidly ran into harsh resistance. By the time the United States entered World War I opposition of any age in the military seemed to cease to exist as the high risk of death throughout the was seemed to have some gratification when it came to smoking cigarettes in the trenches. The moral threat of smoking seemed just fine and seemed positively safe in the short run compared to all the violence and war going around the men.General Pershing of the United States Army pleaded back to the home front that they needed tobacco as much as bullets in order to win the war clearly showing the government yielding to cigarettes and its tobacco. Soldiers and pro-smoker activists agreed that tobacco ma y not be a necessity in life but it sure helps ease the hardships of war as nothing else could do making it seem like the culture now resided around the cigarette. During the war the American public combined its resources and shifted its views towards smoking and actually started to construct funds or smoking comforts for the boys overseas. The Army being surprised by the public effort began to issue out tobacco rations. Both World Wars would now mark the critical point in establishing the cigarette as the most dominate product of the modern American consumer culture. Rather than disrupting the rise of the consumer culture, both wars actually seemed to be accelerating the process. More overwhelmingly due to promotional efforts being closely tied to patriotism and morale, was proving to be incredibly successful transforming the cigarette into an ultimate cultural icon.After the war, people were committed to the cigarette and the taste that came with it. The Ã¢â¬Å"Coming of the CamelÃ¢â¬ by R. J Reynolds was the first to jump on the bandwagon and go after the taste of the cigarette being that the taste depended as much on the American culture as it did on the blend of tobacco. It was here that Camel became the first truly national cigarette brand covering the nation with its new taste and style. The ongoing attacks led by non-smokers paradoxically made the cigarette even more powerful symbol of the modern culture and polished its appeal to all ages.More importantly the more violent and aggressive the attacks on cigarettes occurred the more popular it came. This cigarette century has finally arrived in America. Cigarettes and smoking quickly spread through the culture and into gender sexuality, new manufacturing agencies and in a new age of consumer consumption and its design. These companies soon realized that smoking had become the social norm and they soon grew eager to shape the new territory. Going after the women smokers companies advertised using women in frequent tobacco ads in an attempt to conjure both the female and the male. The goal of the ads were simply to transform the young school girls and boys of America and convert them into cigarette addicts regardless of the already established medical and health findings on smoking dangers. Political figures and policy makers seemed to approve the creation of the product because of its increasingly positive effect on the nationÃ¢â¬â¢s economy. The cigarette really suggested too many that its demand could be recognized and shaped by the techniques of advertising simply finding out Americas likes and dislikes and wants and what it doesnÃ¢â¬â¢t want from the cigarette.The cigarette in this case simply reflected on the importance of its design in order to organize the new consumer consciousness for both male and female along with constructing the meaning and purpose of their product. There was intense competition as aggressive tactics copy and packaging were crucial in the destruction of all the competing tobacco companies. Companies invested millions into adv ertising their product through TV or even through the daily newspaper in order to reach out to their consumers. As new advertising media became available the industries moved quickly to seize these promotional opportunities. During the 1930Ã¢â¬â¢s tobacco companies became the most famous and prolific advertisers on the commercial radio broadcasting to millions of Americans nationwide. By the 1930Ã¢â¬â¢s it became eminently clear that cigarettes would once again dominate over all the other forms of tobacco consumption. The cigarette had surprising reverberated throughout the entire economy pushing tobacco to be the 4th largest cash crop in the nation and in some states it was the 1st. It had deeply seeded itself in the American culture and by the middle of the century had become central command in the modern nationÃ¢â¬â¢s industrial economy.Even as the consumer culture flourished, criticism remained, not only to the cigarette but the cultural norms as well. It would only become later in the century that health risks of smoking would present themselves in very powerful ways. The cigarette, the ultimate icon of our consumer culture, serves as a vehicle for people to explore critical aspects of America n life. From agriculture to big business, from medicine to politics, The Cigarette Century shows how smoking came to be so deeply implicated in our culture, science, policy, and law.Now The World Health Organization now predicts 1 billion deaths over the next hundred years; ten times as many as died in the 20th century. Smokers have a harder time healing from surgeries, and have more overall health issues than do nonsmokers as many people die every year from illnesses caused by smoking. Smoking increases your chances of getting cancer. Cigarette smoking may play a role in developing many kinds of cancer. Lung cancer is the most common kind of cancer caused by smoking. As the risk of losing your unborn baby or having a stillborn baby is higher if you are pregnant and smoke. Babies born to smoking mothers often weigh less, and are at a higher risk of sudden infant death syndrome (SIDS). Cardiovascular diseases are the main cause of death due to smoking being that 90% of lung cancer cases are due to smoking. Cancer can start in many areas of the mouth, with the most common being on or underneath the tongue, or on the lips. Cigarette smoking was such a normal thing and had been for such a long time itÃ¢â¬â¢s difficult to even have considered that it could be associated with any sort of disease.Children and teens are especially vulnerable to the hazards of smoking. Because their bodies are not fully mature, smoking interferes with normal lung development in those who begin smoking as children or adolescents. Young people who smoke may become even more strongly addicted to cigarettes and face a greater risk for developing lung cancer than those who start smoking later in life. Teens who smoke are also more likely to have depression or other psychological problems. They are also more likely to engage in other dangerous behaviors like alcohol and/or experimenting with new drugs.Many people in this book did all they could to stop smoking however they were too little to late as soon many of them died as they had fallen victim to the very product that had been the center of their lives. The root causes of cigarette smoking sent shockwaves to the tobacco companies into its core. Physicians advised individuals to cut down on smoking however they couldnÃ¢â¬â¢t guarantee anyone that any level of smoking would even be considered as safe. Cigarettes were tied as being the most feared disease of the century placing 2nd only to cancer.Research companies then banded together to focus on product design and make new modifications and small changes to enhance the mildness and try to vary the taste. Tobacco companies soon realized they had lost control of the cultural processes they had utilized in their creation of the modern cigarette. Basically the industries found themselves in uncharted waters and the boat in which they were in was beginning to take on water fast. Having dealing with all these issues corporations responded with unethical disruptions and intrusions into the medical and scientific processes and procedures that were combating the cigarette.The scientists retaliated back by stating, Ã¢â¬Å"If the tobacco people are smart, as we all know they are because they have been enormously successful, then they will support research to find out what the cancer-producing substance is, and then take measures in trying to remove it. Ã¢â¬ Hill ; Knowlton was one of the worldÃ¢â¬â¢s five largest public relations firms. The tobacco companies however had taken some precautionary measures of their own being that some local newspapers supported them stating that tobacco comp anies were taking the right steps in finding out if there was any truth or not in the recent scares about cigarette smoking and lung cancer.Despite all the attention that smoking was getting and accused of factoring human lung cancer, no one has yet established that cigarette smoke, or any of its known ingredients, was cancer causing to humans as research has shown us. Tobacco companies would repeatedly insist that the evidence for the relationship between smoking and lung cancer was based on statistical data and it fundamentally misrepresented the emerging scientific data. As we can conclude that the tobacco industries had used Hill ; Knowlton to its fullest potential placing the harms and health risks of smoking back in the realm of doubt amongst Americans.The industryÃ¢â¬â¢s of course maintained its posture of scientific doubts that really created a shield that protected them against new regulatory initiatives. The identification of the cigarette as well as the causes of serious diseases has marked a critical turning point in history regarding public health. Just as the tobacco industryÃ¢â¬â¢s had before created technology for mass producing cigarettes they had know developed new techniques of mass producing controversy and doubt into the public. The public health service concluded that the evidence at hand places smoking as the primary fac tor in the increased incidences of lung cancer.Government agencies had now stepped in and begun to recognize and publicize the harms of cigarettes as well. With the huge amount of evidence from scientists and the government presented to the people itÃ¢â¬â¢s only logical for them at the time to draw their own conclusions regarding the concerning effects of cigarette smoking. Reports soon began to fall into the hands of the consumers as the industries sought an opportunity to change its course and begin to warn its consumers about the risks of using their product.Following the releases of these reports the government would assert new authority and take responsibility for the important health concerns during this time. It seemed like now the American public now looked to the government for scientifically public health policies concerning the cigarette. The cigarette seemed to now cower behind our constitution in order to shell itself from persecution now only from the government, but the American consumer. However itÃ¢â¬â¢s clear to the udience and the reader as well that Brandt wants us to realize that the cigarette smoker is aware o f the medical evidence that clearly indicates cigarettes as the cause of cancer and yet the consumer continues to smoke. Nevertheless, the consumer is aware that a moderate smoker substantially increases his chance of an early death. We can see that the tobacco industries have the power and use their power to shape opinions, behaviors, and actions, in ways that go completely against an individualÃ¢â¬â¢s interests in health.For years it was seen that these companies have been completely exempt from our standards of responsibility and accountability when their product causes harm. It should be the right of the individual and consumer to demand that when problems arise the companies be held responsible and accountable for their harmful creation. Time and again, somehow the tobacco industry proves them as remarkable and more evidently successful in finding new ways to evade public health regulations and promote their own death-taking product.ItÃ¢â¬â¢s clear that they have all means to soil themselves deep into our country and more importantly our pockets. ItÃ¢â¬â¢s important to realize that in the process of recognizing dangers of the cigarette come the strategies for controlling them. Brandt finally concludes that its clear now that with disappointments and failure in the courtrooms comes the responsibility and more importantly the power in a role society must play that could ultimately decide the future and possibly fate of the tobacco industry. How to cite Slavery by Another Name, Papers
Sunday, May 3, 2020
Question: What Is The Activity Potential Impact On Intervention? Answer: Introducation The selected segment is Sun seeker which is the segment four of a particular study conducted in order to strengthen the sun protection behaviours within UK. The Sun Smart programme was conducted by the Cancer Research, UK. As a part of the awareness programme due to the increasing rates of skin cancer due to the increasing levels of exposure to the sun, the survey was conducted by the business Research Unit of UK. The activity which is discussed related to the segment four of the research conducted is about sunbathing. It discusses about the people who engage in sunbathing activities. The people, who engage in the activity of sunbathing, reported the levels of getting burnt due to the direct exposure to the sun for more than two hours or more. The people who participated in these activities consisted of mostly those who were teen aged. The number of people who were middle aged and belonging to segment four were comparatively less. The activity of sunbathing was also closely connected to the activity of applying the sunscreen and feeling the need to apply sunscreen within a regular interval of two hours. Based on this activity and the results of the survey conducted among the people who participated in these activities, the possibilities of raising awareness were considered. The approach of behavioural segmentation comprises the basis of the adopted interventions to increase the awareness among the people. The activity of sunbathing directly impacts the campaign related to the prevention of skin cancer among the people (Dudley et al., 2015). The attitudinal, behavioural as well as the factors influencing the patterns of sunbathing behaviour shows how it impacts the sun burn causing probable skin cancer risks among the bathers. The intervention related to the awareness with the help of the Sun Smart programme is directly impacted by the management of the people participating in sun bathing, in short the activities of the sun seekers. In order to minimise the impact of the sun burns on the people as also to reduce the chances of skin cancer, several campaigns for cancer awareness need to be conducted. The exposure of the children to the sun needs to be mediated and controlled (Colditz, Wolin Gehlert, 2012). Recommendations include the screening for melanoma occurrence. This is relatively insufficient and is important for this cause. Early detection and treatment of skin cancer is also extremely important. Awareness programmes need to be conducted for the effective understanding of the concept of tanning and how it is related to the risks of skin cancer (Godic et al., 2014). Apart from this, people should be made aware of the UV risks related to the skin exposure to the sun (Hirst et al., 2012). Special importance should also be given to the climate changes and the way in which impacts the occurrence of skin cancer. In case all these factors are incorporated in the newer interventions adopted, the prevention of sk in cancer will be possible and the campaigns conducted will also be successful in their endeavours. References: Colditz, G. A., Wolin, K. Y., Gehlert, S. (2012). Applying what we know to accelerate cancer prevention. Science translational medicine, 4(127), 127rv4-127rv4. Dudley, D. A., Winslade, M. J., Wright, B. J., Cotton, W. G., McIver, J. L., Jackson, K. S. (2015). Rationale and study protocol to evaluate the SunSmart policy intervention: a cluster randomised controlled trial of a primary school-based health promotion program. BMC public health, 15(1), 42. Godic, A., Poljak, B., Adamic, M., Dahmane, R. (2014). The role of antioxidants in skin cancer prevention and treatment. Oxidative nursing and cellular longevity, 2014. Hirst, N. G., Gordon, L. G., Scuffham, P. A., Green, A. C. (2012). Lifetime cost-effectiveness of skin cancer prevention through promotion of daily sunscreen use. Value in Health, 15(2), 26
Wednesday, March 25, 2020
They were described as a pair of star crossd lovers Essay In Shakespeares play of Romeo and Juliet, the couples lives end tragically. They were described as a pair of star crossd lovers. Their lives and deaths were told to be fate, but if certain characters made different decisions throughout this story Romeo and Juliet may have not died at all. If things were done differently this play may have not ended the way it did. Lord Capulet is one of the people who could be blamed for the tragedy of Romeo and Juliet. Romeo and Juliet see each other and meet with each other for the first time at the ball held Lord and Lady Capulet. Romeo sees her for the first time and instantly falls in love, Did my heart love till now? Forswear it, sight! For I neer saw true beauty till this night. Juliets cousins, Tybalt becomes aware of Romeos presence at the ball and automatically assumes he is here to something bad. He gets his weapon and prepares to kill him Romeo but Lord Capulet also becomes aware of Romeos presence. Tybalt tells Lord Capulet that Romeo is a member of the Montague family, This, by his voice, should be a Montague, but Lord Capulet tells Tybalt to leave him alone because he doesnt want to disturb the ball and displease his guests. However Tybalt is still desperate to kill, Ill not endure him, so Lord Capulet clearly warns Tybalt not to lay a finger on Romeo, We will write a custom essay sample on They were described as a pair of star crossd lovers specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on They were described as a pair of star crossd lovers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on They were described as a pair of star crossd lovers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He shall be endurd. What goodman boy! I say he shall. Go to! Am i the master here, or you? Go to! Youll not endure! Tybalt unwillingly listens to Lord Capulet and stay where he is. Romeo meets with Juliet and they both fall in love with each other. If Lord Capulet had not stopped Tybalt and let him throw Romeo out of the ball, Romeo may have not died at the end of the play along with Juliet. We can not blame Lord Capulet for just wanting there to be peace between the two families but unfortunately his timing wasnt perfect. But even if Romeo did get thrown out, he had already fallen in love with Juliet. He still might have tried to seek out Juliet and the tragedy may have still taken place. The next people who could be to blame are Lord and Lady Montague. Romeo didnt have a very close relationship with his parents; he would hardly talk to them and would try to avoid them. At the beginning of the play Romeo believes he is in love with Rosaline but she doesnt really want to know him. This causes Romeo heartache and his parents are aware that there is a problem with Romeo but they have no idea he is lovesick over Rosaline, And private in his chamber pens himself, shuts up his windows, locks fair daylight out, and makes himself an artificial night. Lord and Lady Montague knew something was bothering him but they hardly showed any effort to talk to him and listen to his problems. If they had talked to him then maybe Romeo would not have felt down and would not have been talked into going to the ball by Mercutio and Benvolio. But because of the distance between himself and his parents he may not have opened up to his parents or listened to what they had to say. Mercutio may have also been blamed for the tragedy. The reason he could have been blamed is for convincing Romeo to go to the ball. Romeo at first did not want to go to the ball but the continuous teasing from Mercutio made Romeo reluctantly agree. If Romeo had not been persuaded into going with Mercutio to the ball he would not have seen Juliet that night and their deaths could have been avoided. Juliets Nurse could also be blamed for the deaths of Romeo and Juliet. The Nurse had a very close relationship with Juliet, even closer than the relationship Juliet had with her mother so it was obvious Juliet would listen to the Nurse very closely. But the Nurse along with Lady Montague wanted Juliet to marry Paris so they pressured her into marrying him; they gave her so many reasons why she should marry him. But Juliet knew she didnt want to marry him and she was too young to marry him, It is an honour I dream not of. Apart from pressuring her with marriage, the Nurse also doesnt stop from marrying the wrong person. She clearly knew Romeo was a Montague from the first time she met him, His name is Romeo, and a Montague; The only son of your great enemy. And she obviously knew of the hatred between the two families and yet she went back and forth with Romeo and Juliets messages for one another and telling them where to meet for the wedding, Then hie you hence to Friar Lawrences cell, there stays a husband to make you a wife. If she would have told Juliet not to go through with the wedding Juliet may have listened to her because of the closeness and Juliet may have not died. Friar Lawrence is another person who could have be blamed for the tragedy. He has two reasons he could have been blamed. The first is because of going ahead and marrying Romeo and Juliet. He went ahead with it because he had an image in his mind of the marriage of Romeo and Juliet, Montague and Capulet, bringing the two families together, For this alliance may so happy prove, to turn your households rancour to pure love. The second reason that he could be blamed was of the plan of the poison at the end of the play. It would make Juliet seem as though she was dead for forty-eight hours, And this distilled liquor drink thou off shall run a cold and drowsy humour. It obviously didnt work because it was a risky plan. In my opinion the person who was to blame is Friar Lawrence. I think he was to blame firstly because of the marriage between Romeo and Juliet. The reason why he married them was because he thought it would bring both families together. He obviously about this carefully enough. If anything this would bring more hatred between the families. Knowing how some members of the families usually jump to conclusions, the families would blame the other ones of causing this marriage, placing the blame on the other. Romeo and Juliet would be the target of the blame from their partners family. Romeos family would blame Juliet and Juliets family would blame Romeo. Secondly I think he should be blamed because of the poison plan. This again was not thought through properly. What if the plan did work? What if Juliet awoke and Romeo got the message and was there by her side? They would have to leave Verona due to Romeos banishment and when the Capulets found that the body of Juliet was gone they would accuse the Montague because of the hate for them. Friar Lawrence didnt think all of this through down to every possibility, so he in my opinion should be blamed for the tragedy of Romeo and Juliet.
Friday, March 6, 2020
Dave the Potter - Enslaved African-American Ceramic Artist David Drake [1800-1874] was an influential African-American ceramic artist, born into slavery under the pottery-making families of Edgefield, South Carolina. Also known as Dave the Potter, Dave Pottery, Dave the Slave or Dave of the Hive, he is known to have had several different owners during his lifetime, including Harvey Drake, Reuben Drake, Jasper Gibbs, and Lewis Miles. All of these men were in some way related to the ceramic entrepreneurs and slave holders, brothers Reverend John Landrum and Dr. Abner Landrum. In 1815, the Landrums established the Edgefield pottery-making district in west-central South Carolina, and by the mid-19th century, the district had grown to include 12 very large, innovative and influential ceramic stoneware factories. There, the Landrums and their families blended English, European, African, Native American and Chinese ceramic styles, forms and techniques to make durable, non-toxic alternatives to lead-based stonewares. It was in this environment that Dave became an important potter, or turner, eventually working in several of these factories. What We Know About Dave Not much is known about Dave; much of what we do know, scholars derived from census records and news stories. Born in 1800, Dave probably began working in the potteries in his late teens, learning his trade from the European-American potters. The earliest pottery vessels which bear attributes of Daves later pots date to the 1820s and were made in the Pottersville workshop. He apparently worked for Abner Landrums newspaper The Edgefield Hive (sometimes listed as The Columbia Hive), where some scholars believe he learned to read and write. Others believe it is more likely he learned from his owner Reuben Drake. Daves literacy had to have occurred before 1837, when it became illegal in South Carolina to teach slaves to read and write. Dave was owned for a time by Lewis Miles, Abners son-in-law, and he produced at least 100 pots for Miles between July 1834 and January 1864. Dave may well have produced many more, but only about 100 signed pots have survived from that period. He lived through the Civil War, and after the Emancipation, continued to work for the pottery, as David Drake, his new surname taken from one of his past masters. While that doesnt seem like very much information, Dave was one of 76 known enslaved African or African Americans who worked in the Edgefield District. We know far more about Dave the Potter than we do for the others who worked in the ceramic workshops of the Landrums, because he signed and dated some of his ceramics, sometimes incising poetry, proverbs and dedications into the clay surfaces. Writing and Pottery Potters typically use makers marks to identify the potter, the pottery, the prospective owner, or manufacturing details: Dave added quatrains from the bible or his own eccentric poetry. One of the earliest of the poems attributed to Dave is from 1836, a large jar made for the Pottersville foundry, on which he wrote horses, mules and hogs / all our cows is in the bogs / there they shall ever stay / till the buzzards take them away. Burrison (2012) has interpreted this poem to refer to Daves owners selling of several of his co-workers to Louisiana. Chaney (2011) has connected decorative and symbolic markings on slave-produced forms of colonoware to some marks made by Dave. Whether Daves poetry was intended as subversive, humorous or insightful is open to question: probably all three. See Koverman 2005 for a compiled list of all Daves known poems. Style and Form Dave specialized in large storage jars with horizontal slab handles, used for large-scale plantation food preservation, and his pots are among the largest made during the period. In Edgefield, only Dave and Thomas Chandler made pots with such a large capacity. Some hold up to 40 gallons: and they were in high demand. Daves pots, like those of most of the Edgefield potters, were alkaline stonewares, but Daves had a rich streaky brown and green glaze, idiosyncratic to the potter. His inscriptions are the only ones known from American potters at the time, at Edgefield or away from it. Interpretations A considerable amount of scholarship on Daves inscriptions has been amassed over the past couple of decades. Chaney (2011) discusses the politically mute but commercially hypervisible status of Daves writings, and focuses his attention on the poetic inscriptions, the somewhat subversive elements in Daves writing. DeGrofts 1988 article describes the protest contexts of Daves inscriptions; and Burrison (2012) discusses the topics of Daves poetry, as part of a broader discussion of the Edgefield potteries. Perhaps the most focused research into Daves ceramics is by Koverman (2005, 2007, 2009), who, as part of her extensive work on Edgefield pottery works has cataloged and photographed well over 100 vessels marked by Dave or attributed to him. Kovermans nuanced discussion includes Daves artistic influences and training. Sources Burrison JA. 2012. South Carolinas Edgefield district: An early international crossroads of clay. American Studies Journal 56. Chaney MA. 2011. The Concatenate Poetics of Slavery and the Articulate Material of Dave the Potter. African American Review 44(4):607-618. De Groft A. 1998. Eloquent Vessels/Poetics of Power: The Heroic Stoneware of Dave the Potter. Winterthur Portfolio 33(4):249-260. Koverman JB. 2005. The Ceramic Works of David Drake, aka, Dave the Potter or Dave the Slave of Edgefield, South Carolina. American Ceramic Circle Journal 13:83. Koverman JB. 2007. Communities of Heritage: Southern contributions. In: Potter C, editor. Craft in America: Celebrating Two Centuries of Artists and Objects: Random House. p 120-140. Koverman JB. 2009. Clay Connections: A Thousand-Mile Journey from South Carolina to Texas. American Material Culture and the Texas Experience: The David B Warren Symposium. Houston: Museum of Fine Arts. p 118-145.
Wednesday, February 19, 2020
To what extent have external forces like the Leapfrog Group influenced change in the healthcare environment - Assignment Example This essay discusses that the healthcare sector has over the time undergone immense changes, characterized by improved healthcare systems that aid access and service delivery. These changes have been triggered by various sources, including but not limited to individuals, groups of people, government healthcare evaluators and the society at large. On a more specific ground, external forces have had their contribution to the changes observed in the healthcare environment. One of the identifiable external forces that have influenced change in the healthcare environment is the Leapfrog Group and related external factors. Changes in the healthcare sector have been tailored towards making healthcare accessible and affordable. On the same note, aspects of effective and efficient service delivery systems have been advocated for, formulated and implemented. This has led to the realization of healthcare services that by greater margin meet their primary purposes, among them promoting and uphol ding good health to the larger society. These external factors have been the driving force of change in the healthcare sector of the country. While the government has crucial concerns about healthcare issues, triggering change from within the system has been observed to be slow and inefficient over time. With the presence of Leapfrog Group among other external forces in the healthcare environment, quick, efficient and effective changes in healthcare have been realized. Specifically, evidence-based initiatives have been successfully introduced. On the same note, modern technology-based physician order entries, hospital referrals and ICU staffing has been enhanced and improved through external forces advocacy (Stead &Herbert, 2009). Your sister is entering into the hospital for elective surgery. She asks you how to determine she is safe while in the hospital. What do you tell her and why. PatientÃ¢â¬â¢s safety in any hospital is setting is fundamentally defined by patient rights. A patient that knows his or her rights is bound to feel safer in the hands of the caregiver. The most basic point to consider is consent to treatment, and surgery on a more specific ground as it relates to this question. Feeling safe while in the hospital first begins with the patient and then the caregiverÃ¢â¬â¢s context comes in. This is because, in order to begin any healthcare procedure, the patient must be willing to undertake the required actions that pertain to the procedure of treatment. This is the first step to determine that the patient is safe while in the hospital. Effectiveness and quality of care is another factor combination that determines how safe a patient is. The two are determined by a number of factors that the patient herself should actively consider in order to create a safe hospital environment for her and the caregiver during treatment, and this in case elective surgery. Speaking up when an unusual scenario arises is crucial to the patientÃ¢â¬â¢s safety i n the hospital. The patient should observe the practices of the caregiver so that practices or actions are tailored towards promoting the patientÃ¢â¬â¢s welfare. Attention should be paid in the setting up of the elective surgery procedure, so that all required materials and surgical tools are well in place before hand. The caregivers responsible for the elective surgery procedure should give the patient sufficient information about the procedure so that the patient is well informed of what is expected of her. Other safety related issues to check for are the medication procedure, standard of the healthcare facility in the light of Joint CommissionÃ¢â¬â¢s Standard and patient participation allowed by the caregivers. This information is relevant to the patient since every patient is entitled to quality and safe healthcare. What are some of the downfalls of obtaining